Health Communication Services

Health Communication Services provides a full spectrum of communication and campaign expertise and specializes in health communication and social marketing practice and principles. Many of the Commonwealth's most significant health communication campaigns were developed by Health Communication Services on issues from tobacco prevention and nutrition to substance abuse and sexually transmitted disease (STD) prevention.

Health Communication Services knows that the success of health communication is strengthened through generous input from the target audience. Respect for cultural practices, literacy level and linguistic differences informs health communication campaigns, ensuring that they are effective in motivating behavior change.

Cultural trends and media usage are constantly evolving, presenting new and innovative opportunities for reaching specific audiences. Health Communication Services keeps up-to-date on cutting-edge social marketing techniques, particularly web 2.0 strategies.

Health Communication Services also operates the largest public health materials marketing and distribution network in Massachusetts, offering unlimited options for reaching a wide-ranging audience including health care providers, social workers, teachers, public safety officials and those they serve. Targeted marketing provides the flexibility to reach a specific audience with the most effective message and tools. Health Communication Services range of expertise includes:

• Formative research
• Multi-media campaign and materials development
• Copywriting and editing
• Cultural adaptation and translation
• Graphic design and branding
• Print and media production management
• Marketing and communication planning
• Customized materials distribution
• Targeted and alternative marketing