Health Communication

One of the most compelling approaches to education and behavior change is a strong communication strategy. Health campaigns are often successful in raising awareness, increasing knowledge, and changing behavior related to today's most pressing health issues.

When government agencies, communities and organizations require well-targeted and well-framed messaging, HRiA is able to offer a full spectrum of services in health communication and social marketing. We are adept at crafting messages and campaigns based upon extensive audience research on issues ranging from tobacco cessation and physical activity and nutrition to substance abuse prevention and sexually transmitted disease (STD) awareness and testing. We have a track record of developing culturally-appropriate campaigns designed with an eye toward literacy levels, linguistic differences, and varying norms and values.

Our expertise goes well beyond the creation of health communication campaigns and materials. We operate one of the nation's largest public health materials marketing and distribution networks, offering unlimited options for reaching a wide-ranging audience including health care providers, social workers, teachers, public safety officials, and those they serve. We also are well-versed in the latest trends in media usage and web-based communication.

HRiA's range of expertise in health communication includes:

• Formative research
• Multi-media campaign and materials development
• Copywriting and editing
• Cultural adaptation and translation
• Graphic design and branding
• Print and media production management
• Marketing and communication planning
• Customized materials distribution
• Targeted and alternative marketing.